Otsimo | Speech Therapy SLP Competitive Intelligence｜Ad Analysis by SocialPeta
Competitive intelligence is the first step in our marketing intelligence work and one of the most important parts. Only when we understand the details of our competitors can we formulate a correct and effective marketing strategy.
In this report, SocialPeta analyzes the Otsimo | Speech Therapy SLP's ad analysis from multiple aspects and helps you see the competitive intelligence of top grossing apps Otsimo | Speech Therapy SLP.
Now, I'll tell you how to gain a competitive advantage by SocialPeta.
1. Basic Information of Otsimo | Speech Therapy SLP
App Name : Otsimo | Speech Therapy SLP
Logo：
OS : iOS
Network : Facebook,Instagram,Messenger
Developer : Otsimo
Publisher : Instagram,Facebook
Total creative ads during the time period : 116
Duration : 351
Popularity : 15,547
Check ASO Keywords of Otsimo | Speech Therapy SLP
2. Otsimo | Speech Therapy SLP’s Competitive Intelligence
what is competitive intelligence? Competitive intelligence is the most important part of our marketing. Only when we fully understand the overall situation of our competitors and the market can we make accurate judgments.
Before advertising, we usually use various tools, such as SocialPeta, to check the details of competitors' ads. In this report, we will analyze the recent advertising performance of advertiser Otsimo | Speech Therapy SLP in detail to understand its advertising strategy.
Trend of Category
There are many types of creatives. We mainly analyze the trend of the ad creative category of Otsimo | Speech Therapy SLP in the recent period. As of 2021-03-16, among the Otsimo | Speech Therapy SLP‘s ad creative, the Html category's proportion is 0.0%, Video category's proportion is 60.0%, Playable Ads category's proportion is 0.0%, Image category's proportion is 40.0%, Carousel category's proportion is 0.0%.
Ad Network Analysis
The network that SocialPeta monitors can cover almost all mainstream channels in the world. Understanding the competitor's advertising channels is the first step in marketing work. According to the analysis of SocialPeta, we can see that in the date of 2021-03-16, Otsimo | Speech Therapy SLP's the proportion of networks impressions are placed like this:
Instagram's proportion is 55.36%,
Facebook's proportion is 44.64%,
's proportion is ,
's proportion is ,
's proportion is .
In the date of 2021-03-16, Otsimo | Speech Therapy SLP‘s network with the most ads is Instagram and its proportion is 53.33%.
3. Top 3 Ad Creative Analysis of Otsimo | Speech Therapy SLP
This is the detailed information of the top three ad creatives with the best performance among all ad creatives of Otsimo | Speech Therapy SLP. We can see some advertising trends.
Top 1 Ad Creative of Otsimo | Speech Therapy SLP
Ad Details ：
Headline ：12 friends use this app
Text ：Is your child talking less than other kids?😥 “My baby was having trouble with his first words. Otsimo Speech grabbed his attention immediately. I was so surprised when he repeated the word he learned on the app to me a few hours later.” ⭐️⭐️⭐️⭐️⭐️ "The app grabbed my baby’s attention immediately in his first game. I was so surprised when he repeated the word he learned on the app to me a few hours later." ⭐️⭐️⭐️⭐️⭐️ "My daughter Ellie has delayed speech. She has difficulty in expressing herself in social situations. She is sometimes so overwhelmed and frustrated that I can’t calm her down for a long time. This app helped her learn ways to express herself!"
Top 2 Ad Creative of Otsimo | Speech Therapy SLP
Ad Details ：
Headline ：12 friends use this app
Text ：Is your child talking less than other kids?😥 “My baby was having trouble with his first words. Otsimo Speech grabbed his attention immediately. I was so surprised when he repeated the word he learned on the app to me a few hours later.” ⭐️⭐️⭐️⭐️⭐️ "The app grabbed my baby’s attention immediately in his first game. I was so surprised when he repeated the word he learned on the app to me a few hours later." ⭐️⭐️⭐️⭐️⭐️ "My daughter Ellie has delayed speech. She has difficulty in expressing herself in social situations. She is sometimes so overwhelmed and frustrated that I can’t calm her down for a long time. This app helped her learn ways to express herself!"
Top 3 Ad Creative of Otsimo | Speech Therapy SLP
Ad Details ：
Headline ：12 friends use this app
Text ：Encourage them for their first words 💪👶🏻 👩🏫👩⚕️ Using peer modeling and positive reinforcement, we will help your kid get talking! Just look at some reviews: ⭐️⭐️⭐️⭐️⭐️ “My baby was having trouble with his first words. Otsimo Speech grabbed his attention immediately. I was so surprised when he repeated the word he learned on the app to me a few hours later.” ⭐️⭐️⭐️⭐️⭐️ "The app grabbed my baby’s attention immediately in his first game. I was so surprised when he repeated the word he learned on the app to me a few hours later."
Basic Info of Top 3 Ad Creative
| 1st | 2nd | 3rd | |
| Duration | 95 | 93 | 95 |
| Popularity | 472 | 444 | 426 |
| Dimensions | 426 x 426 | 426 x 426 | 240 x 426 |
| Creative Type | Video | Video | Video |
| Network | |||
| Related Ads | 3 | 3 | 3 |
| Countries | Canada,Australia,United States,United Kingdom | Australia,Canada,United Kingdom,United States | Australia,United Kingdom,United States,Canada |
| Language | English | English | English |
Through the above analysis, we can see that the most effective channel for Otsimo | Speech Therapy SLP in recent advertising is Instagram, and the main creative type is Video.
In conclusion: The above is a free Otsimo | Speech Therapy SLP's competitive intelligence analysis report. To do a good job of advertising, long-term accumulation is required. we need to constantly check the latest trends and competitive intelligence data. With the use of competitive intelligence tools like SocialPeta, Guangdada(Chinese version of SocialPeta), we can improve our ROI, and make competitor‘s fans ours. I hope that this ad creative analysis report will allow you to gain more.
If you want to check the relevant intelligence analysis of other apps similar to Otsimo | Speech Therapy SLP, you can click the app name below to view related reports, or you can find more info in ASOTools.